Τα τελευταία 1-2 χρόνια, είναι γεγονός ότι υπάρχει έντονη κινητικότητα στον επιχειρηματικό κόσμο και ειδικότερα στην δημιουργία νέων μικρομεσαίων επιχειρήσεων!

Η περίοδος μετά την οικονομική κρίση που πέρασε η χώρα μας, φαίνεται είναι ιδανική για την εκκόλαψη νέων ιδεών...

Ο εικαστικός σχεδιασμός αποτελεί το Α και το Ω της διαφήμισης και τις προώθησης προϊόντων και υπηρεσιών. Ένα όμορφο λογότυπο, ελκυστικά σχέδια και χρώματα, πρωτότυπες και μοντέρνες γραμματοσειρές , είναι ιδιαίτερα σημαντικά στοιχεία της διαφήμισης, τα οποία μπορούν να...

​Packaging. Why does it matter what is on the outside, as long as the product on the inside is good? After all, packaging is thrown away once the product has been revealed.

Actually, it matters very much! 

Packaging is not just a pretty picture or writing on a box, tin o...

In design and marketing, we use the term ‘consistency’ a lot, but what exactly does this mean, and why is it so important?

Consistency refers to finding the right representation of your brand and ensuring you stick to it throughout all your materials, communications and...

Although advertising is a very visual industry, do not underestimate the power of the words that accompany your images and media.

One of the most important pieces of text that a company requires is also the shortest! We are of course talking about The Slogan…

What are sl...

It is hard to believe that there are businesses in Cyprus that still do not have an online presence in 2016! And yet, we meet with many small – medium enterprises that are not even aware of the impact this has on their success.

A Cystat report showed that companies on t...

Whether you love it or hate it, there is no denying the power of social media, and the immense influence it has in user’s lives.

Social media is a huge opportunity for (mostly) free promotion - all over the world, but on a small island like Cyprus, this effect is magnif...

Christmas is coming… and there can be a sense of being able to sit back, relax and let the hype of the season do all the work for you without needing to maintain your promotional presence.

It is an understandable perception; after all, everyone is already primed to buy...

A logo is the graphic that requires the most thought, but will appear in the smallest form… the one that has to be the simplest visually, but say the most, and it is also an often underestimated part of design!

Your logo is one of the biggest ‘investments’ you can make...